research & insights

In a dynamic and constantly changing world, not only is information crucial to make informed decisions, but timely and accurate information has become a necessity,,,

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OUR PHYLOSOPHY

We assist businesses make better and informed decisions through a comprehensive and thorough understanding of their people, products, brands, business, markets and industry dynamics. We offer Research, Insights and Strategy

We unearth real insight by going where few dare to go, we use indigenous knowledge to inform your decisions. We have the flexibility to conduct research at remote areas of Africa that offers real insight.


We offer you an end-to-end solution into the your market, provide you with a trail, from the brief through to strategy and advisory.

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We help clients’ build and grow their brands or products from strategy development through to market execution and assessment of brand or product performance and future potential within their industry.

Our community of professionals is built on collaboration, humility and intellectual honesty, and constantly rejuvenated by, diverse people who are ready to challenge our way of doing things

Our clients are guaranteed services that are delivered honestly, accurately and professionally.

Our advisory and finance consulting business combines research and analytics to assist you identify opportunities and drive growth.

Our hows

research

We follow a culture of collaboration, humanity, intellectual honesty and fuse traditional and non-traditional methods of investigation to unearth facts and develop actionable plans.

insights

We use fresh ideas, indigenous knowledge, original perspectives and a culture built on in-depth understanding of people, markets and business dynamics.

Strategy & advisory

We focus on ensuring that insights are not lost in translation but providing actionable plan to assist brands and businesses to have fact-based view through a magnifying glass of the market that they serve.

Our clients are guaranteed services that are delivered honestly, accurately and professionally.

 

OUR APPROACH

We deploy a variety of data collection methodologies at our disposal to ensure that the project is carried out to your specifications, quickly and cost effectively.

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Using both Qualitative and Quantitative research methods to unearth and uncover insights which are used to inform and shape strategies.

Brand Research

Communication Testing

Customer Surveys

Employee Engagement

Employee Surveys

Feasibility Studies

Focus groups 

Immersions

In-depth Interviews

In-home

Market Understanding

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Mystery Shopping

Perception Studies

Pricing Research

Product Research

Segmentation Research


Mystery Shopping

Perception Studies

Pricing Research

Product Research

Segmentation Research



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Face to Face Interviews
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CATI
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Regions Covered
Understanding what important
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Market Understanding

Understanding what your market needs from you is essential to identifying opportunities and drive growth.

Coupled with our extensive experience, results in delivery of agile research that informs strategic thinking behind successful brands.

We get you answers straight from the source.

Consumer Understanding

It helps you to pre-empt consumer behaviour and to adjust strategies to respond to the different behaviour profiles within customer segments.

Our approach goes beyond attitudes to include behavioural measures like consumption and spending and uses social data to enrich segment profiles.

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